Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.

Available until April 10 in the 7-Eleven app for iOS and Android, the pair of augmented reality experiences serve to promote BodyArmor, the official sports drink of the NCAA Championships.

The first AR experience leverages the front-facing camera. First, the effect places a virtual bottle of BodyArmor within the camera view and, when users open their mouths, the bottle turns upwards to… more


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