Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.

After webbing up a web-based augmented reality experience to promote the theatrical release of Spider-man: Into the Spider-verse, Sony has ordered a new AR activation from creative agency Igniteie to promote the Blu-ray, DVD, and streaming digital video release of the film.

Like the first version, the new AR promotion runs on the web-based AR toolkit from 8th Wall, which enabled Ignite to bring Spider-man into the real world and give users the… more


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