Spreading your reach to new audiences on Instagram takes time and effort. It’s not only about taking unique photos and curating an exciting feed. You should choose the time of day wisely, connect with popular brands, and take advantage of hashtags. Unfortunately, hashtags can make it seem like you’re trying too hard, but you can make them invisible — in stories, at least.

Adding a hashtag to an Instagram story gives your photo or video the chance to be featured on that hashtag page, along with other public posts and stories that are shared with that same hashtag. The more hashtags, the better… more

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