Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.

On Monday, the Spider-Man: Into the Spider-Verse mobile web AR experience was launched for mobile web browsers on iOS and Android devices. Visitors to the special site can summon the Miles Morales version of Spider-Man into their very own plane of existence (assuming that user grants camera permissions to the site).

“Spider-Man is a perfect match for AR not only because his acrobatic moves… more

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