Demand for Tesla’s driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.

Tesla now ranks eighth among carmakers in the study, after muscling its way past established OEMs into 10th place in last year’s most-valuable car brands ranking.

The BrandZ study is published yearly by the Kantar Millward Brown division of WPP, a British multinational advertising… more

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