Earlier this year at WWDC, Apple made a big show of featuring augmented reality as a central part of iOS moving forward. But since then, other than comments from the company’s CEO, Tim Cook, we haven’t seen much direct promotion of augmented reality from the company. Until now.

On Monday, Apple quietly debuted its first-ever augmented reality commercial on YouTube via its United Arab Emirates channel.

Simply titled “Augmented Reality,” the ad shows us an iPad Pro user (who appears in a previous iPad commercial) who stops her bike in the middle of a public square. She then holds up her device… more


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