Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year.

It seemed clear that, after the success of Pokémon Go in the summer of 2016, the public was eager to begin seeing the world with new augmented reality eyes through their smartphones. But after all of the virtual monster frenzy died down, it turns out that Pokémon Go, while a strong signal of AR’s potential, was, nevertheless, an… more


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