Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world’s best athletes would be to acquire a press pass.

Just days after previewing its augmented reality content strategy, the Times has already delivered on its promise to unveil its first official AR coverage, centered on the 2018 Winter Olympic Games in PyeongChang.

When viewed through the NYTimes app for iPhones and iPads, the “Four of the World’s Best Olympians, as You’ve Never Seen Them Before” article displays AR content embedded at regular… more


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