After one of Britain’s “Brothers Bling” bought Blippar out of bankruptcy, the mobile augmented reality company is getting back to business with the addition of web-based AR capabilities to its platform.

On Thursday, Blippar revealed that an update of its Blippbuilder AR platform, scheduled to arrive in July, will include WebAR, a toolkit for developing web-based AR experiences that customers can access through web links or QR codes.

WebAR is a much more robust offering than the Augmented Reality Digital Placement web-based AR format the company released in 2017. For instance, the platform… more

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