Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.

M&M’s Promotes Caramel Release with AR Arcade

Last week, M&Ms introduced its new caramel-filled variety of candy by treating consumers to gaming via augmented reality. By scanning advertisements in New York’s Times Square or packages of M&M’s Caramel with the Blippar app for iOS or Android… more


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