Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.

Blippar Cranks Up Automotive Recognition to Deliver AR Content

Last week, Blippar introduced automotive recognition technology with better than 97.7% accuracy for identifying the year, make, and model of more than 6,000 cars built for the US market since 2000.

Using the computer vision feature, users of the Blippar app for iOS or Android can unlock augmented reality content by scanning vehicles with their… more


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