Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.

For product manufacturers, apps can be used to sell anything from drinks and chips (by way of a giveaway promotion) or to casino equipment and rugs. For conservationists, apps can be employed to help raise awareness of endangered or threatened species.

With the growing popularity of augmented reality, marketing and PR teams can get a bit more creative with the approach.

AR App to Raise Awareness of… more

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