Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.

Consumers who follow Christian Dior on Instagram can now unlock a virtual try-on experience for DiorSoLight sunglasses and headbands through the Stories feature. Called “Kaleidoscope,” the experience also fills the camera frame with psychedelic effects similar to the analog tool that bears the same name.

According to WWD, Dior launched the experience at its fall 2019 fashion show on Feb. 26 as part of Paris Fashion Week. Over the course of the week, the AR experience generated… more

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