The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.

The premise should be familiar to anyone who has followed augmented reality over the past year, and likely old hat to those who take their cosmetics shopping seriously. When visiting the Cover Girl Try It page via a desktop or mobile browser, shoppers can preview five looks on their faces via their front-facing camera. The looks can then be purchased via Walmart.com.

Desktop browser with static image.

desktop browser with a real face..

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