Hip-hop artist Drake once rapped that “goin’ online…ain’t part of (his) day,” but that’s not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat.

Using Snapchat’s Shoppable AR platform, the experience puts users into Drake’s hoodie, sunglasses, and beard. Additionally, by tapping the “MORE” button, users are taken to the Apple Music app to listen to his new album.

While we’ve seen artists like Taylor Swift, Lady Gaga, Justin Timberlake, and U2, and the estate of Michael Jackson, use augmented reality to promote their latest works, the technology… more


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