While some widely praised immersive computing initiatives at Google are shutting down, over at Epic Games things are just ramping up, and it involves quite a bit of cash available to indie augmented reality developers and startups alike.

At this week’s Game Developers Conference in San Francisco, Epic Games, the company behind the Unreal Engine, announced the Epic MegaGrants fund, which will provide developers, students, creative studios, enterprise workers, and even entertainment projects with monetary support from a $100 million pool.

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