On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company’s F8 developers conference that the platform will be extended to the company’s Instagram and Messenger apps.

Users of the Instagram app on iOS and Android will be able dress up their photos and video with AR effects and share their creations as Stories. Moreover, their followers can tap a button to use the effect for themselves.

According to an announcement regarding the feature, Ariana Grande, Baby Ariel, Liza Koshy, Vogue, and Buzzfeed will… more


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