Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook’s Camera AR platform.

AR experiences for the movies Ready Player One, which hits theaters next weekend, and A Wrinkle in Time, which is now showing, are now among the camera effects available in the Facebook app for iOS and Android.

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Originally reported by TechCrunch, both AR experiences are triggered by scanning promotional posters, opening portals to virtual worlds… more


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