With Snapchat making the leap into the smartglasses realm, Facebook had to find a way to try and steal its competitor’s augmented reality thunder.

On Tuesday, the social media giant took the opportunity to fulfill its promise from this year’s F8 developers conference, as Spark AR for Instagram officially graduated from closed to open beta.

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Spark AR is Facebook’s creator platform for AR effects that, like Snapchat’s Lens Studio, is designed to be easy enough for… more


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