Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google’s director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook’s director of product on the company’s Camera/AR team.

Over the past year, Facebook’s AR efforts have centered on its Camera Effects platform, which gives users the same kind of front-facing camera effects made famous by Snapchat. The latest version of the platform allows developers and brands to create their own AR masks.

“As I join the Camera/AR team at Facebook, I’m looking forward… more

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