Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality.

While the announcement of the new iPhones by Apple may have underwhelmed in the AR department, they did highlight their new ARCore platform and Core ML image recognition system and introduced their animated AR emoji, or Animoji.

Google did not have the same AR expectations as Apple for their official unveiling of the next-generation of Pixel smartphones. Nonetheless, they took the opportunity to introduce AR features of their own.

Google product executive Aparna Chennapragada took the… more


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