Although Apple’s Animoji game is strong, as recently exampled by its Ariana Grande collaboration, Google isn’t slacking either, unleashing a far more immersive music experience for smartphone users.

Released on Friday, the new Childish Gambino augmented reality Playmoji character doesn’t just look like the music, film, and TV star (aka Donald Glover), it also duplicates his iconic dance moves in the real world.

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“We worked closely with Childish Gambino and his music video choreographer, Sherrie Silver, to make sure… more


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