The “what (blank) are you” augmented reality filters on Instagram have become so popular that more and more Hollywood giants are following the augmented reality-powered social media meme train, with the latest example coming via Snapchat.

The trendy camera effects that started with the Which Disney filter and morphed into similar tributes to Harry Potter, Pokémon, and Simpsons Characters has now been adopted by one of the biggest streaming media brands on the planet: Hulu.

Don’t Miss: Snapchat Lens Studio Adds New Segmentation Templates to Its Bag of Augmented Reality Tricks

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