We’re all aware that Google collects a notable portion of our data. Thanks to the increasing awareness, Google has added a number of privacy controls to limit data collection. But Google doesn’t just collect personal data for no reason — many of your favorite apps will use this info to improve their services and add new features.

Your interaction with Google services (such as their apps) reveals a lot about who you are. This information is useful to Google, as many of their customers are explicitly seeking the type of service that they could only get if the service provider knew a lot about… more

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