Hashtags are one of the most important marketing tools available to you on Instagram. Although, it’s hard to know which hashtags are working for you or not. You may think #fun is a good one to use but is it really? Okay, yeah, it’s a popular one. But that doesn’t mean it’s the right one for you to use.

There are more than enough third-party apps out there that will help you amp up your hashtag game. And copying and pasting 30 hashtags or more may seem like the best thing ever. But if you aren’t tracking each of those hashtags, how do you know if they are really working for you?

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