Earlier this month, John Oliver spent a segment on Last Week Tonight explaining native advertising, a practice followed by many online media outlets such as BuzzFeed, The New York Times, and VICE, which combines editorial content along with sponsored advertisements.
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Walking a fine line between what they call “church and state,” the practice of native advertising has become increasingly blurry due to professional-looking journalism, veiled references, and unobtrusive advertisements.

These tactics have made it difficult to differentiate between what is independent journalism and a… more

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