While Jack Daniel’s is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it’s joining a long list of others telling a very familiar story in the growing marketing medium.

On Monday, the company published the Jack Daniel’s AR Experience to the App Store and Google Play.

Equipped with the app and any size bottle of Jack (or at least a crisp photo of one), users can scan the label and access three AR experiences, including stories about the whiskey’s namesake, a review of the distilling process, and a tour of the brand’s headquarters in… more

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