There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.

Combine these dynamics and you get a marketing partnership that leverages Snapchat’s AR capabilities to promote the new Sonic the Hedgehog movie, which arrives in theaters on Feb. 14 from Paramount Pictures, along with Jack in the Box’s new Tiny Tacos and the Uber Eats delivery service.

Don’t Miss: Snapchat Proves No… more

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