Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.

Claiming a first among the jewelry market, Kay Jewelers has launched a Sponsored Lens that lets Snapchatters virtually try-on three necklaces. A pucker of the lips triggers a virtually-blown kiss, because, as their tagline reminds us, every kiss begins with Kay. I’m also fairly certain that Snapchat adds some virtual eyelashes, since mine are not usually this luxurious. Once users have made their rounds through the limited selection, they are encouraged to switch to the rear camera, where they can play a… more


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