I truly don’t understand why anyone would pay $10.99 for a case of carbonated water just to feel like a Midwest mom on a diet. Every time I talk about LaCroix, pronounced La-CROY (rhymes with enjoy), it’s like I take all the money I spent on my French major and light it on fire.
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LaCroix has been a Midwest staple since 1981… so this may be the first (and only) time that Wisconsinites get to act like hipsters and declare that they drank LaCroix “before it was cool.”

However, the brand has gained… more


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