The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.

The reaction to the new iPhones from AR investors and influencers of the NR50 was, in a word, tepid.

Inbar & Emrich: Apple Came Up Short on AR Expectations

Ori Inbar, co-founder of the Augmented World Expo (AWE) and AR-dedicated venture fund Super Ventures, provided the most verbose response to the launch.

In a post on Medium, Inbar builds the case that ARKit and ARCore are not the platforms that will usher in mass adoption;… more


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