Augmented reality was recently named the “Mobile Disruptor of the Year” for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.

While Facebook takes aim at future consumers, Starbucks, Swarovski, and others are using mobile AR to attract the consumers of today.

But it’s also becoming apparent that, as AR takes hold of the mobile world, often calling for a hands-free hardware solution, AR’s real future is in smartglasses. So now some are wondering if we’ll be lucky enough to see a… more


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