In his famous 1996 “Content is King” essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.

For example, Magic Leap, Snapchat, Facebook, Google, 8th Wall, and app developer Immersion produced holiday-themed AR content to appeal to users.

Meanwhile, 8th Wall put its web-based AR platform to work for Sony Records to promote the new Pink Floyd collection, while Google applied its Lens technology to facilitate L’Oreal’s AR marketing for its Garnier product line at Walmart… more


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