Over the past week, companies took a variety of approaches to investing in augmented reality.

Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.

Perfect Corp. put its money into a study confirming the efficacy of the technology in sales and marketing. Benhamou Global Ventures (BGV) took the traditional route by investing capital into a number of emerging technologies, including a company working in augmented reality.

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