When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet.

So it’s either unfortunate timing or just really poor planning that the first truly mainstream, user-friendly AR headset, the Lenovo Mirage, which accompanies the Star Wars: Jedi Challenges game, arrived in Best Buy stores on the same day as the iPhone X. Worse yet, the iPhone X is not even (officially) compatible with the headset.

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