This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.

For Magic Leap, content comes in the form of the delivery of the Madefire immersive comics app. In the case of Apple, content arrives via a virtual try-on tool from Warby Parker that results in some practical utility to the under-utilized TrueDepth camera. As for Snapchat, content is a slam dunk, as Nike wowed Lebron James fans with an in-store augmented reality promotion.

And over at Facebook, its acquisition of GrokStyle will give the company’s AR platform new superpowers for e-commerce… more

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