This time last year, Snap CEO Evan Spiegel and his company were faced with an erosion of its user base that cratered its stock price. This year, on the strength of Snapchat’s AR camera effects, the company has reversed course. And that’s why Spiegel tops the NR30, our annual list of the leaders in the AR industry.

Last year’s top AR leader was Apple CEO Tim Cook, whose company happened to have its latest big product event this week. While Apple’s annual iPhone event is typically marked by fanfare, there was hardly anything to get excited about in the iterative improvements to the smartphone… more


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