It doesn’t matter how cool or groundbreaking a particular technology is, if it doesn’t offer the promise of big returns on investments, you’ll have trouble drawing interest from both Silicon Valley and Wall Street. That’s why we’re increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.

Similarly, outside of social platforms, businesses are beginning to aggressively tap AR as a new vector for marketing campaigns. That trend was made even more apparent through moves made this week… more


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