Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.

Of course, they are not the only mobile advertising game in town. In fact, mobile games (no pun intended) are one of them. As anyone who has played an ad-supported mobile game can attest, the industry is quite incestuous, with most ads within mobile games being for other mobile games. Now, those ads can be viewed in AR.

Lastly, two different companies are using AR repackage… more


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