ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices.

The consensus among many experts, though, is that the future lies within augmented reality headsets, and that the enterprise segment, rather than consumers, are the key to moving adoption forward.

Last week, Microsoft and Ford gave us a glimpse of that future. The automaker has begun inserting the HoloLens into its iterative design and engineering process. Instead of constructing clay models to represent the subtle design tweaks that… more


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