Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick’s Day, March 17.

Although beer isn’t an official component of the day, many often raise a glass of brew to commemorate the occasion and this year that activity was given a bit of a boost through augmented reality.

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US-based beer brand Miller Lite released a web-based AR experience (no app required) that allowed mobile users to visit a special page on its website, scan the logo on a can of… more


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