With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.

On Monday, the company unveiled the latest software updates for its smartglasses that add two new features, Lenscast and Wonderland, which enable iPhone users to share their Focals experience with others, as well as some quality of life improvements to its apps.

While Focals smartglasses do not have outward facing cameras, the Lenscast feature takes over the iPhone’s screen to overlay the Focals heads-up display information onto the live… more

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