With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.

This week, Pepsi kicked off its #Summergram (yes, with the hashtag symbol) campaign with launch events in New York City, Chicago, Los Angeles, and Miami, with each event featuring a different six-story tall inflatable in nearby bodies of water. New York earned the extra privilege of appearances by model Chrissy Teigen and DJ Khaled for its event.

For the rest of the US, the labels of more than 200… more

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