While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.

First, Slipknot has published an AR experience via Facebook’s Spark AR platform to promote the band’s forthcoming album, We Are Not Your Kind, which drops on Aug. 9.

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The band beckons metalheads to “Wear the Mask,” with virtual versions of the nine creepy masks worn by Slipknot members on stage, all… more


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