Snapchat has already found a compelling way to create advertisements in augmented reality with their branded filters, but they continue to experiment with new ways to monetize the bridging of the real and digital worlds. Their latest idea, which requires users to “snap” an image to unlock content, could succeed where QR codes haven’t.

Don’t Miss: Snapchat Wants to Be the First Social Augmented Reality Platform

Here’s how it works:

Snapchat is working on a new type of ad that would allow people to use their smartphone cameras to unlock special sponsored content in the app. The feature lets… more


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