Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend

This year’s site for the league’s annual star-studded event, which takes place on Saturday and Sunday, is Charlotte, North Carolina, the current home of Charlotte Hornets owner and perhaps the greatest basketball player of all time, Michael Jordan.

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As such, this weekend presents the ideal setting to promote… more


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