Snap is turning to some light bribery to boost adoption of its new Lens Studio software.

The January Jumpstart Challenge encourages artists to create and share a Lens that celebrates the New Year. One selected winner will take home a Lens Studio Swag Bag that includes an iPad Pro. In addition, the Lens could be featured in the Lens carousel for others to experience.

The rules are easy: First, users are asked to create their masterpiece in their preferred software, and then import the artwork into Lens Studio and build a Lens for it. Finally, users can submit the Lens to the January Jumpstart… more

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