In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.

Shoppable AR is an enhanced Lens that offers advertisers an action button that executes one of three potential actions for users as they interact with the AR content. Brands can push users to visit their web store, view a video (such as a movie trailer), or install an app.

“Shoppable AR Lenses give brands a new way to leverage our unique scale—more than half of the 13 to… more

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