Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.

Now, when the app recognizes a barcode or a matching object, a card for the corresponding product on Amazon will appear on the screen. That card will then lead the user to the Amazon website or app to complete the purchase. Visual Search will roll out to various users slowly over the coming days and weeks (so if it’s not available on your app, check back again soon).

Using the feature is as easy as using Snapchat itself. From the camera panel of the Snapchat… more

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