Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.

After debuting a Game of Thrones AR experience at SXSW, HBO has now taken advantage of Snapchat’s new Landmarker technology to promote the forthcoming final season of Game of Thrones, which airs on Sunday.

The AR experience brings a virtual dragon to the Flatiron Building in New York for users in the vicinity. As virtual snow falls in the foreground, the massive dragon flies into view and perches atop the famous wedge-shaped building. Once the great beast lands on the roof… more


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